TV: Production, Integration & Casting
Extending TV shows so the experience is fully immersive and available across all screens. Creating highly engaging TV shows and hunting for excellent real talent. A huge love of TV drives the hard work needed to put together a great product in an ever-competitive market.
ENDEMOL: extending and enhancing the experience
As Head of Digital at Australia's largest independent production company, Endemol Australia, I had the opportunity to work across drama, reality, light entertainment, comedy and children's TV and loved every minute of it. I was tasked with extending the experience, growing, nurturing and satisfying the audience, giving them more opportunities to get involved and feel like they were part of the shows they loved. From live voting to merchandise, to online exclusives, articles and video series, the opportunities were huge and enticing.
"Lulu is an experienced, talented and passionate digital content creator. She has a natural knack at working with EPs and showrunners – always finding strategic and creative ways to organically link digital experiences with broadcast. She pushes through obstacles to ensure the best for each and every brand, to ultimately provide the best experience for the audience. She understands the fluid and ever-changing nature of digital, and is always pioneering the next big piece of digital integration." - Imran Abdullah, Head of Digital Content and Operations, 9Now at Nine Entertainment Co.
CASTING people the world can’t stop watching
Discovering the perfect cast members for TV shows is a genuine thrill!
It’s a natural fit for me to cast for television. I love talking to people and listening to their stories. Matching them to shows is just one extra step!
I’ve helped cast:
Love Island Australia
The Voice Australia
Big Brother Australia
Farmer Wants a Wife
The Cube Australia
Big brother
With casting being driven by and through online, I was heavily involved in putting together the cast of the world's biggest and most famous reality show. I worked with the Executive Producers in pre-production to ensure audience integration in the show was genuine and relevant and developed ideas and executions for sponsor involvement. Throughout production, I managed a 24/7 live newsroom that turned over a huge volume of content, including live updates, video packages and streams, long and short form articles, galleries and more. We created several market-first initiatives including paid Facebook voting and a live 'play along' digital experience, along with mobile live streaming. The site and social accounts were incredibly and consistently successful: regularly being one of the most discussed Facebook topics each year, the most googled entertainment site and boasting over 5 million unique users and upwards of 67 million page views, with over 750 000 Facebook fans. It was a hungry, passionate, vocal audience and an absolutely incredible challenge.
ITV Studios: BRINGING TV MULTI-PLATFORM
Created proven strategies for web and social for ITV’s flagship shows, including Love Island and The Voice Australia.
Managed remote and in-house teams effectively, across multiple platforms. This included producing timely content in a fast-turnaround format and adapting in a nimble, clear and effective way during the pandemic.
Solutions and results-oriented ideas saw unprecedented year on year growth for The Voice 2020, resulting in nearly 200% uptake in video views and page views.
Worked effectively and capably with senior management, external clients and network for commercially sound executions. Interpreted, adapted and responded to various forms of analytics, to create effective, meaningful ideas and solutions. This also included hands-on content creation, penning thousands of words a day in article, gallery and video copy writing for The Voice.
Developed and implemented social media policies, guidance and support protocols for contestants and key talent to ensure safety and mental wellbeing was paramount, while also creating engaging content.
development & production
Working as a producer on shows including The Voice, Big Brother, ABC's Photo Finish and more, I also worked on creating new ideas and formats for TV, developing pilots and casting systems. I regularly interacted with both the network and internal producers to ensure rating goals were being met and exceeded and responded to several crisis situations quickly, professionally and smoothly.
"Lulu is an exceptional creative talent with a strong blend of management skills enabling her to develop commercially viable digital entertainment properties. Lulu is a real team player, she is vibrant, dedicated and a great person to work with." - Sam Hall, Chief Content and Commercial Officer, Fetch TV