Naked Wines (Copywriter)

My role at Naked Wines is to bring the stories behind the wine to life - capture the magic and share it with wine lovers… and future wine lovers!

Naked’s powerful and impactful model connects customers with winemakers directly. My copywriting is the gentle fusion between the two - sharing the who, what, why and how with the audience and introducing them to new wines and those who craft them.

It’s as delectable as you can imagine.

My work is focused primarily on their successful EDM strategy - with long form email copy sharing the unique and captivating stories of Australia and New Zealand’s top winemakers.