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Team Leadership & Management

Motivating & Mentoring Teams

I have had a great deal of experience managing teams – big and small. I love managing people – I like to motivate them, I enjoy mentoring and the feeling of watching your team reach a satisfying and effective solution is a great one. I believe I get the best out of people. 

I am dedicated to (and have had experience in) inspiring and empowering a team to deliver best in class examples – from the conceptual stage right through to development - on a variety of platforms including print, social, digital and app, while always keep the client objective (and budget!) in sharp focus.

I believe in collaboration to get the best results and live by this piece of advice my Mum gave me when I was a fiery 15 year old: "You get more flies with honey than vinegar." 

Don't just take my word for it...


"Lulu was one of the greatest bosses I've ever had. She pushed myself and the team creatively and took a real interest in developing our skills. Her fun loving, but firm leadership developed an inspiring culture, which resulted in us all producing our best work. She's hard working, hilarious and an asset to any team." - Mark Rosenberg, Copywriter

"Lulu leads, and inspires, her team members; always energetic and professional. She understands the fluid and ever-changing nature of digital, and is always pioneering the next big piece of digital integration." - Imran Abdullah, Head of Digital Content and Operations, 9Now at Nine Entertainment Co

"lulu is a leader of the highest quality. Lulu motivates and drives her team members by simply setting examples of the highest standard. Lulu maintains her cool under pressure (dare I say - even thrives on it), tackles big tasks headfirst and encourages and fosters creativity and great ideas from all those around her - never failing to impress with her charming and charismatic personality. Lulu is one to remember!" - Missy Burrell, Digital Manager

"I worked under Lulu in the online department of Big Brother. She is an exceptional producer/online editor who pushed the boundaries to make the BB website the most successful it has ever been. As a leader she inspired her team to explore and develop their creative potential while always delivering the goods on a super tight deadline and keeping a light hearted environment in the office." - Rahni Newsome, Head of Digital Strategy at ARN